Most fiber marketing sprays a whole metro and hopes. We don't. We know which neighborhoods are going live and when, so every dollar and every knock lands inside territory that can actually be sold today. One footprint, worked three ways at once.
Permit scans and daily carrier checks tell us where fiber is going in the ground, and the day an address flips from not-live to live.
Paid social, search and retargeting aimed at that exact footprint — so the household has heard of the offer before anyone knocks.
Trained representatives work those same streets with a door list that is current to the day, not a stale territory file.
Every lead, sale and dollar is tracked back to the channel and the territory that produced it.
Six layers, and one rule behind all of them: every layer points at the same live territory. That is what makes them compound instead of overlap.
Purpose: identify where fiber is becoming available. We scan construction permits and dig-locate signals daily, then check the addresses around every fresh build against the carriers themselves — repeatedly, on an escalating schedule, until they turn live. That is the trigger every other layer fires on.
Purpose: put representatives directly in target neighborhoods. Trained reps work the streets that just went live, using a door list built that morning. Every door is tracked to a disposition in the field app, so a street is worked once and worked properly.
Purpose: generate local consumer demand. Paid social targeted to the specific neighborhoods that just gained service, timed to the go-live. Households see the offer before a rep ever reaches the porch, so the knock is a conversation rather than an introduction.
Purpose: capture high-intent searches. When somebody types "fiber internet near me" the day their street lights up, that is the highest-intent moment in the whole funnel. Search and local campaigns run against the same live footprint to catch it.
Purpose: recover interested prospects. Most people don't switch providers the first time they hear about it. Anyone who engaged with an ad, visited a landing page or asked a rep to come back stays in a follow-up audience until they convert or opt out.
Purpose: measure leads, sales and acquisition costs. Every lead is attributed to the channel and territory that produced it, through to the sale. That gives a real cost per acquisition per market — and tells us which neighborhoods to spend the next dollar in.
Digital advertising and door-to-door are usually run by different people against different maps. Ours run against the same one.
A household in a newly live neighborhood sees the ad, searches the offer, and then meets a representative who already knows their address can be served today. Three impressions, one message, no wasted spend outside the footprint — and no rep knocking a door that cannot be sold.
Budget moves to neighborhoods as they go live, and stops when a market is saturated. No always-on spend against dead territory.
Paid media runs ahead of the knock, so the first conversation starts from recognition instead of a cold open.
Field dispositions and ad audiences share the same address list, so a sold home stops being marketed to.
Leads and sales are attributed to the source that produced them — social, search, retargeting or a knock — so each layer carries its own cost per acquisition.
Results are reported by market and neighborhood, not just in aggregate, so spend can be moved toward the areas that are actually converting.
Every address we work carries an outcome. That is what keeps the door list honest and stops the same home being approached twice.
Tell us the territory and we'll show you the buildout ahead of it, the channels we'd run, and what we'd measure.